Hydra is designed to:

  • assist student-focused institutions in achieving higher levels of student success;
  • manage smartly the student lifecycle from Prospect to Alumna/us;
  • provide real-time Advanced Analytics prior to and following matriculation in support of student success;
  • transform data into actionable information which directly benefits students;
  • offer a unique set of interactive tools to implement actionable information;
  • foster financial sustainability of community colleges, four-year colleges and universities.

Hydra's Advanced Analytics uniquely integrates probability analysis into recruitment and retention systems employed at community colleges, four-year colleges and universities. Probability analysis is generated by machine learning through the application of multiple algorithmic calculations. The resulting probability-values simplify student evaluation by identifying core strengths and opportunities in each student's portfolio, providing contextual intelligence during the enrollment periods of the institution. These individual evaluations are supplemented by various data points, cohort-based analytics, and unique software applications which allow insight into recruitment and retention trends. Why do this - To improve Student Success.


Our Team

Dr. Gregory Jordan, Ph.D, MBA

The Founder


Matt Visionary. Evangelist. Partner. Matt is invested in studying future trends and applying them to higher education. As a futurist, he is always innovating ahead of his clients to show them where the puck is going so they can get there faster and safer than going it alone. That often means having uncomfortable conversations with individuals on campus who are resistant to change. But when it is done through a student centric lens, even the toughest critics buy in. Having spent the better of three decades in higher Ed, he finds his love for this industry growing by the day as he envisions a bright future.


Operations Extraordinaire. Partner.

Joe Operations Extraordinaire. Partner. Joe is a gifted serial entrepreneur with multiple exits. I Award-Winning Advisor To Change-Minded Leaders I Author Of Entrepreneurial DNA I 2x TEDx Talker I Angel Investor I Keynote. As Higher Ed goes through a major reset and reinvents what a post-pandemic world looks like for them, we are providing the guidance, technology, and hands-on help so they can continue their life-changing work in the marketplace. Our work is focused on showing transformation-minded Presidents and Chancellors where the puck is heading so they can point their culture, strategy, and execution in the right direction. From shifting schools from an institution-centric to a student-centric culture, and removing status-quo policies and procedures, to designing smart campuses that provide an Amazon-like” experience, we’re blazing a new trail for courageous leaders willing to let go of the past and embrace a bright future.

Greg Jordan

Laralee Ferrell Harkleroad Greg became a partner at Intellicampus in October 2023. His role includes product development and consultancy with colleges and universities. Dr. Gregory D. Jordan founded SeligoAI, a software solution that guides individualized learning, support and success so every student has a chance to reach their full potential. He led and served King University as President, October 1997-February 2014 through the largest expansion program in its history, guiding its development from a baccalaureate degree granting institution to a doctoral degree granting institution. Dr. Jordan served on SACSCOC, the Southern Association of Colleges and Schools, Commission on Colleges, Peer Review Board, and served on the SACSCOC Competency-Based/Direct Assessment Committee, 2013. He also served on the Tennessee Independent Colleges and Universities Association Board of Directors, the Kingsport Center for Higher Education Advisory Board, the Kingsport Center for Higher Education Commission and the Board of Directors, King Pharmaceuticals, 2001-2010.

LeAnn Hughes

Enrollment and Marketing Strategist

LeAnn Hughes is an innovative and successful enrollment professional. Her interests and experience span fundraising, marketing, communications, and enrollment management. She is a leader with exceptional skills in organizational alignment, process analysis and refinement, team building, goal setting and attainment, and integrated communications strategies. LeAnn is a Phi Beta Kappa graduate of the University of Tennessee in English Literature and obtained an MA in English Literature at ETSU.

Contact Us

Please, contact us by phone 1-615-512-3800 or using the form

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